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Massarjia

THE COMPANY

Massarjia is a Pugliese restaurant located in the city center, where hospitality and sharing, which have always distinguished our culture, reign supreme. Massarjia is the perfect place to taste not only Southern Italian cuisine but also the love that only Italians know how to infuse into each recipe.

THE OBJECTIVE

The objective of our collaboration is to accompany the brand’s transition from a fast-food establishment to a restaurant, highlighting all the characteristics of their dishes, not only through photos and videos but also through copy that is suitable for such an ancient and beloved tradition.

Thanks to the communication efforts we have made so far, we have managed to change the target audience from young people to young adults/adults. But we certainly don’t stop here… exciting news awaits us!